In May 2007, the Board of Directors approved our new logo and name. "Providence" recognizes our Founders, the Sisters of Providence of St. Vincent de Paul, and distinguishes the organization as a faith-based care provider. "Care" refers to our Mission Vision and Values, as we provide compassionate care to our patients, residents and clients. Providence Care believes in treating each person with respect, dignity and compassion.
Before design began on the new logo, a survey of stakeholders was completed to gain insight into what sort of imagery and colours staff, physicians and volunteers would like to see reflected in our visual identity.
Based on the results of the research, it was clear people felt a human symbol which could incorporate both a human and spiritual element would express the values most admired in the organization. The colour palette was updated to a richer hue to give the new logo a modern look and feel.
The heart graphic clearly represents the human and spiritual elements. The fact it appears to be "hand drawn" amplifies the human feel. The typography graphically reinforces the fact that Providence Care is about caring -- the word "Care" is literally supporting the word "Providence". The two main colours of purple and red also support caring and compassion.
Terms of use:
The standards and guidelines contained within our Visual Identity Standards manual were developed to ensure consistent use of the Providence Care logo. Please consult the standards manual before choosing which logo file to use. Note: The colour logo is only for use on white or very light-colour backgrounds.
Every use of the logo MUST be approved by the Communications Department prior to use and publication. Please contact Cathy Clark at 613-548-5567 ext. 5995.
Download the Providence Care logo:
EPS
Use this logo if you intend to have the logo printed using an external professional print service. Also use if printing in full colour (either two colour Pantone or four colour [CMYK] process). This format is typically used for promotional items such as pens, brochures, and other full colour printed collateral. To access our logo in this format, please contact Cathy Clark in Communications at 613-548-5567 ext. 5995.
JPEG
Use this logo if you intend to print the logo an an inkjet printer that doesn't have a post-script RIP installed. This format is typically used for anything printed in full colour, in house, or on an inkjet printer.
GIF
This version of the logo has been enhanced for web pages to make it clearer at smaller sizes on screen. It is sized to compliment the web template.
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